![](https://www.aaaa.com.au/wp-content/uploads/2017/01/1fa576cf1ad7e44a23819f820f1fa62f.jpg)
Aussie firms must embed themselves in Asian value chains
Australian companies used to think of exporting in terms of making a better mousetrap, and having the world beat a path to their door. But the days of selling directly to wholesalers and end-customers have largely been replaced by finding a niche in the “value chain”, the succession of activities that create or add actual value at every stage of making a product.
AAAA members ARB Corporation and Mackay Consolidated Industries were recently highlighted in an opinion piece in The Australian. To read the article, please click here.